P&G Innovations
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
At P&G, innovation isn’t just about the big idea…it’s about the little moments.
P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.
One of the greatest innovations in Air Care, Ambi Pur, has been acquired by P&G to embolden the power of Febreze to touch and improve more consumers’ lives.
Bob McDonald talks about the importance of innovation in touching and improving the lives of the world’s consumers.
Household Care
Compacted Powder Laundry Detergent
Added 02 Sep 2010P&G Fabric Care is providing compacted powder laundry detergents that meet key consumer needs and have a meaningful impact on the environment.
Febreze Air Effects
Added 17 Aug 2010Febreze Air Effects is expanding into the scent-focused Latin American market to solve consumers’ common frustrations about air care.
Gain Dishwashing Liquid
Added 04 Aug 2010Gain is adding its delightful scent experiences to a variety of products, including new Gain Dishwashing Liquid.
Lenor
Added 04 Aug 2010New Lenor provides a heavenly softness, combining traditional softness with an action that provides a “spa” treatment for fibers.
Febreze Set & Refresh
Added 19 Jul 2010Febreze Set & Refresh provides continuous long-lasting freshness and odor elimination without the use of plugs or batteries.
Tide Naturals
Added 19 Jul 2010Tide Naturals meets the mildness and value needs of Indian consumers while delivering great cleaning and whitening efficacy
Swiffer
Added 14 Jul 2010Swiffer is totally reinventing its product line-up with cleaning tools fully assembled and ready to use right out of the box.
Tide with Actilift
Added 12 Jul 2010Tide now contains Acti-Lift technology which helps lift off stains with ease. With over 26 patents, Acti-Lift (originally launched on Ariel in Europe) is one of P&G’s most protected laundry innovations in history.
Ultra Downy April Fresh
Added 12 Jul 2010With just one wash,Ultra Downy®April Fresh fabric softener provides an entire week of motion-activated freshness, allowing consumers to enjoy the “clean sheet day” experience for seven whole days.
Ambi Pur Acquisition
Added 06 Jul 2010With this acquisition P&G becomes the #2 Air Care Company in the world and Febreze/Ambi Pur becomes P&G’s newest Billion Dollar Brand.
Charmin
Added 07 Apr 2010Charmin bathroom tissue is introducing a number of new improvements across its entire line.
Pampers Swaddlers and Cruisers with Dry Max
Added 16 Feb 2010Pampers Dry Max are the biggest innovation for Pampers in 25 years. Now 20% thinner, this is Pampers’ driest diaper ever.
Beauty & Grooming
Gucci Guilty
Added 02 Sep 2010A fragrance for modern-minded consumers who appreciate being noticed for their cool appeal.
Braun Multiquick 7 Cordless
Added 19 Aug 2010The Braun Multiquick 7 Cordless is the most effortless way to prepare food, simplifying the home cooking routine.
Pantene Reinvention
Added 12 Aug 2010Pantene’s revolutionary approach to product design is empowering women to achieve the long-lasting styles they desire most.
Old Spice “Smell Like a Man, Man”
Added 05 Aug 2010The “Smell Like a Man, Man” campaign features the handsome, witty and chisel-chested Old Spice Guy and has quickly become a viral video sensation.
Gillette Fusion ProGlide™ and ProSeries™
Added 16 Feb 2010Gillette Fusion ProGlide™ razors and ProSeries™ skin care deliver Gillette’s best experiences—before, during and after the shave.
Olay Professional Pro-X Intensive Wrinkle Protocol
Added 16 Feb 2010Olay ProX Intensive Wrinkle Protocol was shown to reduce the appearance of wrinkles as well as the leading gold standard prescription regimen.
Fekkai Advanced
Added 16 Feb 2010The Fekkai Advanced collection delivers salon-proven results through a blending of luxury and science.
Venus
Added 16 Feb 2010Venus is launching new solutions to meet the shaving needs of women, including the introduction of its first 5-blade disposable razor.
h&s Hair & Scalp
Added 16 Feb 2010Breakthrough shampoo, conditioner, treatment and specialized scalp spa cream was designed for a rejuvenating hair and scalp experience.
Health and Well-Being
Pro-Expert All in One
Added 03 Sep 2010Pro-Expert All in One toothpastes and brushes will bring a new level of clean teeth and healthy mouths to consumers in Europe, Middle East and Africa.
Crest Clinical
Added 12 Aug 2010The Crest Clinical line of products is for people who suffer from tooth sensitivity or gingivitis.
Eukanuba
Added 13 Apr 2010Eukanuba is launching more consumer intuitive packaging, new product offerings, and a better shopping experience.
Crest Pro-Health Sensitive Shield
Added 31 Mar 2010Crest Pro-Health Sensitive Shield products offer sensitivity protection plus comprehensive oral health benefits.
Oral-B Pro-Saude
Added 16 Feb 2010In Brazil, P&G is bringing consumers the best oral care technologies in the world through a full range of products.
Naturella®
Added 16 Feb 2010We are now offering the best Naturella pad ever—improved protection, superior skin care and a better sensorial experience.
Pringles Multigrain
Added 16 Feb 2010Pringles has added new Pringles Multigrain to its tasty repertoire in three delicious flavors.
Crest 3D White
Added 16 Feb 2010This collection of revolutionary tooth whitening products provides dramatic, noticeable whitening results for a smile that makes heads turn.
Multi-Brand
NFL Sponsorship
Added 04 Aug 2010P&G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign to engage consumers, build loyalty and drive purchases.
IOC Partnership
Added 28 Jul 2010P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.
The Jensen Project
Added 14 Jul 2010P&G and Walmart are bringing back Family Movie Night with the premier of the made-for-TV movie: “The Jensen Project.”
eStore
Added 28 May 2010The eStore is a premier online retail site that offers new and better ways to shop online for household, beauty and grooming products.
Symphony IRI Group Outstanding Achievement in Innovation Award
Added 05 Apr 2010SymphonyIRI Group recognizes P&G in its annual Pacesetters list and with the Outstanding Achievement in Innovation award.
Denotes products developed through Connect + Develop, P&G’s open innovation strategy.
Denotes Future Friendly products designed to save water, save energy or reduce waste.
Touching lives, improving life. P&G™